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In our previous Leer Licensing we looked at the Marlboro Atari Lynx situation from a couple of decades ago. Today, we are looking at something a little more recent, Pac-Man and Bud Light. For most gamers that have been around for a while, this is not all that unique. Pac-Man was originally an arcade game […]
Posts Tagged ‘Marlboro’
Leery Licensing: Life Size Pac-Man Maze Created for Bud Light Super Bowl Commercial
January 9th, 2015 
Carl Williams 
Posted in News 
Tags: 2015, adults, arcade, atari lynx, bars, Bud Light, Chicago Tribune, commercial, Laist.com, Leery Licensing, Marlboro, millennial, pac-man, Pacman, real life, retro, retro game, retrogaming, Super Bowl 
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Leery Licensing: Marlboro Licensed Atari Lynx, Plus Prototype Game
November 20th, 2014 Carl Williams Atari was not scared to get out there and try weird things, like trying to convince gamers that the Jaguar was actually a 64-Bit console. Anyhow, Atari was at least trying (Sega, I am looking your way concerning the Dreamcast). Atari’s only hand held, the Lynx, was a decently popular device though it was, unfortunately, […]
