Add to Flipboard Magazine.

Nintendo Sold their 100 Millionth Game Boy Hand Held 15 years Ago – This Month in History – April 2000

Hard to believe that it was 15 years ago this month that Nintendo was able to announce this milestone.  In April of 2000, Nintendo sold their 100 millionth Game Boy hand held.  This runs the gamut across the Game Boy, Game Boy Pocket and Game Boy Color, still quite an accomplishment for a hand held that was, honestly quite, underpowered compared to the “competition” that it saw.  Atari, Sega and SNK are just a couple of the big names that had hand held devices that fell to the Game Boy Line.

Total, the Game Boy, Game Boy Color and Game Boy Pocket have sold over 118 million units worldwide before they were discontinued by Nintendo.  On the first day of sales in North America, July 31st 1989, the Nintendo Game Boy sold over 40,000 units.  Again, quite an accomplishment.  It helped that the pack-in title was one that EVERYONE wanted at the time- Tetris.

Game_Boy_Nintendo_Pokemon_July_31_1989_April_2000_Super_Mario_Land_Tetris_handheld_portable_retro (4)

The original Game Boy was released with a blurry screen that hindered play for quite a few games (such as the early Batman title).  Even with this glaring flaw in the design, fans flocked to the Game Boy and propelled it into the ranks of best sellers.  Nintendo had a world class marketing campaign for the Game Boy over the years, pushing Tetris and other first party games such as Super Mario Land.Game_Boy_Nintendo_Pokemon_July_31_1989_April_2000_Super_Mario_Land_Tetris_handheld_portable_retro (3)

One title that helped propel the Game Boy line into the stratosphere was the Pokemon games.  For many years, if you wanted to play Pokemon, you had to buy a Game Boy, Game Boy Pocket or a Game Boy Color.  Those were your only options and it helped Nintendo sell even more units.Game_Boy_Nintendo_Pokemon_July_31_1989_April_2000_Super_Mario_Land_Tetris_handheld_portable_retro (1)

Over the years fans have worked on hacks and modifications for the Game Boy including HDMI Out.  Homebrew developers have kept the hand held alive with new games and hackers have worked to bring English translations to many classics that we never got in North America.  Essentially, the fans won’t let the Nintendo Game Boy die and for those fans, we present this article to celebrate the Game Boy.

What are some of your favorite Game Boy games/memories?

Carl Williams

It is time gaming journalism takes its rightful place as proper sources and not fanboys giving free advertising. If you wish to support writers like Carl please use the links below.

More Posts - Website

Follow Me:
TwitterFacebookGoogle PlusStumbleUponYouTubeReddit

You can leave a response, or trackback from your own site.

5 Responses to “Nintendo Sold their 100 Millionth Game Boy Hand Held 15 years Ago – This Month in History – April 2000”

  1. Nintendo Fan 4 Lif3 says:

    why isn’t Nintendo this audacious with marketing anymore?

    • Carl Williams says:

      A lot of companies are no longer aggressive with their advertising. Look at Sega now versus Sega from the early 90’s when they were, arguably, on top of their game. Sad really.

      • Nintendo Fan 4 Lif3 says:

        Yeah especially Nintendon’t was their best marketing. I suppose that has to do with the medium now being more mainstream so they don’t need to put in as much effort since word of mouth will be that replacement catalyst.

        • Carl Williams says:

          I think the opposite, honestly. I believe that now is the time to really go overboard with the ads. Imagine the “SEGA!” ads style today with social media, Youtube, etc. In your face advertising, having fun with the ads, etc could work immensely in their favor.

          This “PG” and “let the fans spread the word” is stupid to me and part of the reason I think games are kind of in a slump right now. No one really sees much anymore and what is available is just highlight reels with whatever popular sites that gave favorable comments scrolling by.

          Where is the edgy advertising? Where is the stuff that draws you in, captures your attention, etc? It was left in the 90’s, that is where.

          • Nintendo Fan 4 Lif3 says:

            I suppose but for SEGA it won’t do much good if they games they’re marketing don’t have that much shine to them either. Doesn’t work like it used to I guess when people were more social back then. People still interact now but not in the same way as 10 years ago, which is probably why it’s come to a halt. A lot was left in the 90’s, including the golden era of gaming we’ll never have again, as devs keep trying to replicate that magic but can never get it right.

Leave a Reply

Powered by WordPress | Designed by: Themes Gallery | Thanks to Best Free WordPress Themes, Premium Free WordPress Themes and
Translate »
%d bloggers like this: